My Story
Who I Am
I’m Russell Fette, founder of Puget Sound CFO, with over 20 years of experience in helping high-growth companies achieve financial clarity and stability.
My specialty is working with businesses in the wellness and longevity industries, aligning their financial strategies with their long-term vision. What sets me apart is my ability to not only create strategic financial plans but also roll up my sleeves and implement them—ensuring your business can grow with confidence and precision.
Why I Do What I Do
I’ve seen too many businesses with incredible potential struggle because their financial systems can’t keep up with their growth.
Leaders get caught up in cash flow chaos, misaligned capital, and regulatory pressures. My goal is to bring order to that chaos, so you can focus on what matters—scaling your business and driving innovation.
My Story: The Turning Point
I remember a pivotal moment while preparing for an annual board meeting.
The numbers looked fine, but something felt off. The executive team was saying the same things they’d said the year before, and I realized we weren’t asking the right questions. That’s when I learned that true financial leadership means looking around corners—anticipating what’s next, not just reacting to what’s happening now. I now make it my mission to help my clients see beyond the immediate numbers and prepare for the future.
The Results I Deliver
Success isn’t just about growth—it’s about growing with stability.
Whether it’s improving profitability, optimizing cash flow, or aligning capital with your strategy, I help businesses turn financial chaos into clear, actionable plans. At a hospitality-tech client, I stabilized cash flow and optimized capital use, allowing the company to scale sustainably. With a specialty construction company, I overhauled their financial systems, boosting profitability by 20% in just six months.
Looking to the Future
One of the trends I’m most excited about is the integration of AI and personalized health platforms in the longevity sector.
AI is transforming how we approach wellness, and the financial side has to keep up. I help my clients build scalable financial systems that can adapt to these technological changes, ensuring they’re ready for the opportunities AI brings—without being overwhelmed by the costs.
Behind the Scenes
Outside of work, I’m passionate about building resilience—both mentally and physically.
I’m a cold-water swimmer, a practice that pushes me to embrace discomfort and build mental toughness. It’s the same approach I bring to business: success requires consistency, discipline, and the willingness to face challenges head-on.
Ready to take the next step?
Let's talk about how your business can move beyond financial uncertainty to strategic clarity. Schedule a conversation today and take the first step toward the financial alignment your vision deserves.